Currently, South Tyrolean alpine farming is however facing great challenges, as shown by the intense debate around the wolf issue amongst others. For this reason, the IER - Istitute for Economic Research of the Chamber of commerce of Bolzano/Bozen - has analysed the latest structural data, the greatest challenges and the opportunities for a sustainable future of alpine farming. For this purpose, a representative online survey among 420 active alpine pasture farmers was conducted.